Case Study
Facebook Ads
Client
TASK
Engaged by 3DCrystal.com, our mission encompassed three key initiatives across Facebook Ads:
a) Launching a dynamic advertising campaign to showcase our exclusive range of 3Dcrystal masterpieces, akin to a Brand Awareness Campaign.
b) Driving conversions and sales through various platforms, with a focus on maximizing ROI.
c) Cultivating partnerships with prospective dealers to expand our brand presence.
Our Solutions
In response, we devised a comprehensive strategy:
a) Strengthening our digital presence with robust technical infrastructure, ensuring seamless advertising endeavors and heightened online visibility.
b) Conducting exhaustive research to pinpoint target demographics, keywords, and competitors, guiding the creation of laser-focused campaigns.
c) Executing meticulous A/B testing for ad copies and creatives, refining strategies for optimal performance.
d) Embracing a culture of continuous optimization, consistently monitoring and refining ad campaigns to maximize efficiency.
e) Implementing a multifaceted approach to enhance customer engagement and drive dealer inquiries.
f) Prioritizing regular reporting and client feedback to facilitate ongoing refinement and brand growth.
Technical ASPECTS
The technical implementation included:
a) Installation and setup of a Facebook pixel with standard events on the website.
b) Creation and setup of a catalog on Facebook.
c) Installation of Google tags for precise performance measurement.
Promotion Strategy
a) Carefully targeting cold audiences with varied ad strategies and strategic ad creative placement to avoid ad and customer fatigue.
b) Implementing precise ad optimization techniques to ensure optimal ad performance and results.
c) Allowing sufficient time for ads to mature and gather valuable data for informed decision-making.
d) Employing strategic retargeting tactics with diverse ad creatives to convert engaged audiences into customers.
e) Continuously rotating ad creatives to showcase product variety without overwhelming viewers.
f) Tailoring ads and sales funnels to different user personas and retail outlets, constantly refining strategies based on real-time experiences.
Result
a) With a daily ad spend of $25 on Facebook over a month, our campaign generated an impressive Return on Ad Spend (ROAS) of 22x, resulting in $18008.76 in revenue.
b) The click-through rate (CTR) consistently surpassed industry standards, averaging 8%, indicating strong engagement and interest from the audience throughout the month.
c) Our conversion rate maintained its strength, reaching an outstanding 15%, showcasing the effectiveness of our targeted advertising in driving sales consistently.
d) Retargeting efforts continued to deliver exceptional results, with retargeted ads achieving a remarkable 22% conversion rate month-long, reinforcing brand awareness and driving repeat purchases.
e) The campaign's cost per acquisition (CPA) remained efficient, averaging at just $0.50 per customer acquired over the entire month, demonstrating cost-effectiveness and maximizing ROI.
