Case Study
Eurobahndynamics
Eurobahndynamics is a company that sells carbon fiber automotive parts and accessories. They offer a wide variety of products, including spoilers, wings, diffusers, and more. They also offer free shipping worldwide. The company is based in the United States.
TASK
The client approached me upon the recommendation, with 2 projects:
a) They were running Facebook ads but they were not getting the desired results.
b) They wanted us to run Facebook Ads for them and help them scale more and have a good ROAS.
Our Solutions
First, we are developed a promotion strategy that included:
a) Strengthening our digital presence with robust technical infrastructure, ensuring seamless advertising endeavours and heightened online visibility.
b) Conducting exhaustive research to pinpoint target demographics, keywords, and competitors, guiding the creation of laser-focused campaigns.
c) Executing meticulous A/B testing for ad copies and creatives, refining strategies for optimal performance.
d) Embracing a culture of continuous optimization, consistently monitoring and refining ad campaigns to maximise efficiency.
e) Implementing a multifaceted approach to enhance customer engagement and drive dealer inquiries.
f) Prioritising regular reporting and client feedback to facilitate ongoing refinement and brand growth.
Technical ASPECTS
The technical implementation included:
a) Installation and setup of a Facebook pixel with standard events on the website.
b) Creation and setup of a catalog on Facebook.
c) Installation of Google tags for precise performance measurement.
Promotion Strategy
a) Initial Analysis and Cause Identification:
We thoroughly examined all previously launched initiatives to identify the root cause of the campaign's underperformance. This analysis revealed two key issues:
- Audience Targeting: The target audience for the ads needed to be narrower, resulting in a limited reach.
- Creative Misalignment: There needed to be more connection between the messaging conveyed in the ad copy and the visual elements (creatives) used in the campaign.
b) Strategic Development and Implementation:
Following the identification of these issues, we embarked on a fresh approach. This involved:
- Competitor Research: We conducted in-depth research on our client’s competitors, analyzing their target audiences and the ad creatives they utilized to achieve success.
- Audience Expansion and Messaging Alignment: We developed a broader audience targeting strategy based on competitor insights and ensured complete alignment between the ad copy and creatives.
c) Carefully targeting cold audiences with varied ad strategies and strategic ad creative placement to avoid ad and customer fatigue.
d) Implementing precise ad optimization techniques to ensure optimal ad performance and results.
e) Allowing sufficient time for ads to mature and gather valuable data for informed decision-making.
f) Employing strategic retargeting tactics with diverse ad creatives to convert engaged audiences into customers.
g) Continuously rotating ad creatives to showcase product variety without overwhelming viewers.
h) Tailoring ads and sales funnels to different user personas and retail outlets, constantly refining strategies based on real-time experiences.
Result
Our campaign achieved a phenomenal 13 times return on ad spend (ROAS). This means that for every dollar invested in advertising, we generated a whopping 13x in revenue. With a total ad spend of just $1409.63, we were able to drive significant sales, exceeding $18,000 in revenue. This impressive performance highlights the effectiveness of our advertising strategy and its ability to generate a substantial return on investment.
