Case Study
Te Mereces
“Te Mereces” (You Deserve) is a newsletter for professionals feeling unfulfilled or burnt out at work. They offer actionable advice in their newsletter. This includes overcoming insecurity, boosting self-esteem, and navigating workplace challenges. Their goal is to help subscribers “heal their professional situation” and achieve the career satisfaction they deserve.
Client's Challenges
Low Lead Generation:
Their current Facebook Ads campaign isn't generating enough leads for their newsletter signup.
Ineffective Landing Page:
The website design needs to convert visitors into subscribers.
Our Solutions
a)Enhanced Digital Infrastructure:
We built a robust technical foundation to ensure smooth ad campaign delivery and increased online visibility for the client.
b)Targeted Campaign Development:
Through in-depth research, we identified the client's ideal audience based on demographics, relevant interests, and competitor analysis. This allowed us to create highly focused Facebook advertising campaigns.
c) A/B Testing & Optimization:
We implemented a rigorous A/B testing process for ad copy and creatives. This data-driven approach allowed us to refine our strategies for optimal campaign performance.
d) Website Optimization (Concurrent Strategy):
While website improvements were underway, we leveraged Facebook Instant Lead Forms as a temporary solution to capture leads during the interim period. This ensured lead generation continued uninterrupted.
e) Website Redesign & Ad Launch:
Once the website was fully revamped and optimized for conversions, we launched targeted Facebook ad campaigns. We utilized a variety of creatives and interest-targeting options to maximize lead acquisition and website visitor-to-subscriber conversion rates.
f) Continuous Improvement:
We maintained a culture of ongoing optimization. We monitored and analyzed campaign performance data to further refine ad strategies and ensure maximum efficiency in lead generation.
g) Reporting & Client Collaboration:
Regular reporting and open communication with the client facilitated ongoing campaign refinement and overall brand growth. This collaborative approach ensured the client's goals were met.
Technical Implementation
a) Facebook Pixel Setup:
Installation and configuration of a Facebook pixel with standard events on the client's website.
b) Website Redesign:
The old version of the website wasn't able to capture and turn visitors into subscribers.
We added a new touch:
a) Clear Value Proposition:
Prominently highlighting the benefits of subscribing to the newsletter.
b) Social Proof:
Including testimonials or trust signals to build credibility.
c) Strong Call to Action:
Made the signup form easy to find and complete. Compelling Design: Creating a visually appealing and user-friendly experience.
Promotion Strategy
a) Targeted Like a Laser:
We studied competitors and used those insights to refine who you were reaching. We made sure your message resonated with the right people by aligning your ad copy with the visuals.
b) Keeping Audiences Fresh:
We used a variety of ad strategies and placements to reach new audiences (cold audiences) before they got tired of seeing the same message.
c) Optimizing for Success:
We employed laser-focused optimization techniques to ensure your ads were performing at their peak, delivering the best possible results.
d) The Art of Retargeting:
We didn't forget about those already interested! We crafted strategic retargeting campaigns with diverse ad creatives to convert those engaged audiences into loyal customers.
e) Speaking Their Language:
We created dynamic ad creatives that showcased the variety of your products. We even tailored messages to different user personas and retail outlets, ensuring a personalized touch.
f) Learning & Refining:
We never stop! By continuously analyzing data and user behavior, we refine our strategies in real time. This guarantees optimal engagement and conversion rates, keeping your sales funnels flowing smoothly.
Result
We tackled your lead generation challenge with a double dose of strategy, employing two distinct methods to capture valuable leads: Facebook Lead Forms and Website Leads. Here’s a detailed breakdown of their performance for a one-month campaign with a combined investment of approximately $1,473.36 (approx. €1,399 + €427.15).
Method 1: Facebook Lead Forms -Done till we were redesigning the website
Investment: €1,399
Cost per Click (CPC): €0.24
Leads Generated: 1,171
The Power of Facebook: Facebook Lead Forms were a powerhouse for generating leads. This method delivered a significant number of leads (1,171), showcasing its effectiveness in reaching a broad audience. Imagine casting a wide net and capturing a large pool of potential customers!
Targeted Approach: We didn’t just blast the message out there. By meticulously targeting the right audience based on demographics and interests, we ensured your message resonated with those most likely to convert into leads. It’s like using a laser pointer to attract the most relevant fish to your bait!
Balancing Investment & Scale: The cost per click (CPC) for Facebook Lead Forms was slightly higher at €0.24. However, the sheer volume of leads generated (1,171) might justify this investment depending on the quality of the leads. It’s like buying in bulk – sometimes the higher initial cost can be offset by the sheer volume you acquire.
Method 2: Website Leads
Investment: €427.15
Cost per Click (CPC): €0.21
Leads Generated: 354
Budget-Friendly Option: Website Leads offered a slightly lower cost per click (CPC) of €0.21. This translates to a more budget-friendly approach to lead generation, especially valuable during the website redesign phase.
Website as a Lead Magnet: While your website was transforming, Website Leads ensured a steady flow of leads didn’t stop. It’s like having a backup generator keeping the lights on while your main power source gets upgraded!
The Power of Combining Forces: Utilizing both Facebook Lead Forms and Website Leads provided a comprehensive approach to lead generation. While Facebook captured leads on a large scale, Website Leads ensured a steady flow during the crucial website redesign phase.
Client Experience
Client satisfaction is our top priority at Tech Arch Softwares and seeing client reaction to the lead generation results was pure joy! She was blown away by the sheer volume of leads captured, particularly the impressive number generated through Facebook Lead Forms. But the true measure of success came when she revealed a phenomenal 40% conversion rate, translating nearly half of those leads into regular consultation clients! Her excitement about the positive impact on her business was truly infectious, and it’s moments like these that reaffirm our commitment to exceeding client expectations and delivering results that drive real growth. Her success story is a testament to the power of our data-driven strategies, meticulous optimization, and unwavering dedication to client goals. We’re incredibly proud to be a part of her journey and look forward to collaborating with her to achieve even greater heights in the future!
